Why do i need to use social networking?
Social networking is important for a number of reasons, the number of people using Facebook, MySpace, Twitter, LinkedIn and various other social networking services is huge and growing every week. It’s not to say that all of a sudden you are going to get flooded with work as soon as you do this but what it does do is grow your presence online and make you much easier for potential customers to find you.
Why do i need to do that, you ask? Well, for starters, when i started this website, one thing i noticed was the very small number of tradies that were eveb visible on the internet, A lot of tradespeople were very hard to find because some had literally no online presence.
You must also recognise and appreciate that your target markets are becoming much more proficient in using technology these days, people are shying away from traditional printed directory services in favour of using the internet to find and review tradespeople. Your customers are using this technology and you NEED to be a part of it so you dont get left behind.
It wont be long until we wake up in the morning and download our newspaper and magazine subscriptions instead of going to the mailbox, the information can be regularly updated and targeted to your specific interests meaning you dont have to pay for or throw away stuff you dont want. The same thing applies to how you promote and advertise your business.
How do i create social networks?
You can create your own social networks online, if you can setup an email account, you can easily setup your social network accounts yourself as well. Simply go to the websites and register to create your own account, you can upload your logos, images and write a description about your business and the services you offer.
If turning on a computer scares you, hire us to create these for you, we know our way around the internet pretty well so just because the technology is foreign to you, doesn’t mean you should ignore the fact that your potential customers are using it everyday to find your competition. Contact us for more information on how we can setup your social networks for you
What benefits will i get from social networks?
Social networking will allow you to connect with customers you in a way you never thought possible, word of mouth is golden, when someone asks a friend who they recommend to fix a leaky tap or a stuck door on facebook, they are probably going to recieve links from their friends of tradespeole they have used or links to web pages offering these services such as Local Tradie.
Being able to be found easily will certainly raise your chances of getting that email or phone call from a potential customer. People want an easy solution to their problem and being easy to find with lots of information about your services is key. Customers will take their time to choose the tradie they think will best solve their problem, having very little or no information online will do you no favours in being picked for the job so make sure you increase your presence online by chosing the most appropriate avenues to promote your business.
